PENNY, the brand discount retailer of REWE International AG, celebrated its 20th anniversary in Austria in 2023. With over 320 stores, more than 2,900 employees, and a product range of around 2,000 items, PENNY stands for freshness and brand quality at low prices. At well over 230 locations, PENNY offers unique advice from butchers. For fruits and vegetables, the motto is "Fresh until checkout," and bread and pastries are delivered fresh several times a day from the in-store bakery. The offering is complemented by weekly changing products and promotions in both the non-food and food categories. PENNY customers have access to the largest domestic customer club, the jö Bonus Club.